{"id":5852,"date":"2026-03-20T17:20:28","date_gmt":"2026-03-20T13:50:28","guid":{"rendered":"http:\/\/datiki.com\/fa\/?p=5852"},"modified":"2026-04-06T12:06:44","modified_gmt":"2026-04-06T08:36:44","slug":"%d8%ac%d9%84%d8%af-%d8%af%d9%88%d9%85-%da%a9%d8%aa%d8%a7%d8%a8-platform-business-models-and-strategies-%d9%85%d9%86-%d9%88-%d9%86%d9%88%d8%b1%db%8c%d8%b3-%da%a9%d8%b1%d9%88%da%af%d8%b1-%d8%aa%d9%88","status":"publish","type":"post","link":"http:\/\/datiki.com\/fa\/5852","title":{"rendered":"\u0627\u0646\u062a\u0634\u0627\u0631 \u062c\u0644\u062f \u062f\u0648\u0645 \u06a9\u062a\u0627\u0628 Platform Business Models and Strategies \u0645\u0646 \u0648 \u0646\u0648\u0631\u06cc\u0633 \u06a9\u0631\u0648\u06af\u0631 \u062a\u0648\u0633\u0637 \u0627\u0634\u067e\u0631\u06cc\u0646\u06af\u0631"},"content":{"rendered":"

\u062c\u0644\u062f \u062f\u0648\u0645 \u06a9\u062a\u0627\u0628 \u0645\u0646 \u0648 \u067e\u0631\u0648\u0641\u0633\u0648\u0631 \u0646\u0648\u0631\u06cc\u0633 \u06a9\u0631\u0648\u06af\u0631 (\u06a9\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u067e\u0631\u0627\u0631\u062c\u0627\u0639\u200c\u062a\u0631\u06cc\u0646 \u062f\u0627\u0646\u0634\u06af\u0627\u0647\u06cc\u0627\u0646 \u062c\u0647\u0627\u0646 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646\u06cc \u0627\u0633\u062a) \u062f\u0631\u0628\u0627\u0631\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u067e\u0644\u062a\u0641\u0631\u0645\u06cc \u062a\u0648\u0633\u0637 \u0627\u0646\u062a\u0634\u0627\u0631\u0627\u062a \u0627\u0634\u067e\u0631\u06cc\u0646\u06af\u0631 \u0645\u0646\u062a\u0634\u0631 \u0634\u062f. \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u06a9\u0647 \u062f\u0631 \u062f\u0648 \u062c\u0644\u062f \u062a\u0647\u06cc\u0647 \u0634\u062f\u0647 \u0648 Platform business models and strategies: Co-creation of business value in sharing economy \u0645\u062c\u0645\u0648\u0639\u0647 \u0648\u0633\u06cc\u0639\u06cc \u0627\u0632 \u0645\u0637\u0627\u0644\u0628 \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u0628\u0639\u0627\u062f \u0645\u062e\u062a\u0644\u0641 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc \u067e\u0644\u062a\u0641\u0631\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627 \u0647\u0645\u06a9\u0627\u0631\u06cc \u0645\u062c\u0645\u0648\u0639\u0647 \u0645\u062a\u0646\u0648\u0639\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc \u0645\u0639\u062a\u0628\u0631 \u062f\u0631\u00a0\u0627\u06cc\u0646 \u0632\u0645\u06cc\u0646\u0647 \u062a\u0627\u0644\u06cc\u0641 \u0648 \u062a\u062f\u0648\u06cc\u0646 \u06a9\u0631\u062f\u06cc\u0645. \u0645\u062f\u0644 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u067e\u0644\u062a\u0641\u0631\u0645\u06cc \u0645\u062f\u0644 \u0628\u0633\u06cc\u0627\u0631 \u062c\u0630\u0627\u0628\u06cc \u0627\u0633\u062a \u06a9\u0647\u00a0\u0627\u063a\u0644\u0628 \u0645\u0627 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u0648 \u0628\u0633\u06cc\u0627\u0631 \u0647\u0645 \u0631\u0627\u06cc\u062c\u0646\u062f. \u0627\u06cc\u0646 \u062f\u0648 \u062c\u0644\u062f \u062f\u0627\u0646\u0634 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u0631\u0627 \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u06cc\u0646 \u0646\u0648\u0639 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0641\u0631\u0627\u0647\u0645 \u06a9\u0631\u062f\u0647\u200c\u0646\u062f \u0648 \u0628\u0647 \u0627\u06cc\u0646 \u0647\u0645\u06a9\u0627\u0631\u06cc\u0645 \u0645\u06cc\u200c\u0628\u0627\u0644\u0645. \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f3\u06f9\u06f8 \u06cc\u06a9 \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062f\u0631\u0622\u0645\u062f\u06cc \u0628\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u067e\u0644\u062a\u0641\u0631\u0645\u06cc \u0646\u0648\u0634\u062a\u0645 \u06a9\u0647 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0642\u0628\u0627\u0644 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a. \u0642\u0648\u0644 \u062f\u0627\u062f\u0645 \u0646\u06cc\u0645\u0647 \u06a9\u0627\u0631\u0647 \u0646\u06af\u0630\u0627\u0631\u0645 \u0648 \u0627\u062f\u0627\u0645\u0647 \u0628\u062f\u0647\u0645. \u0627\u06cc\u0646 \u062f\u0648 \u062c\u0644\u062f \u06a9\u062a\u0627\u0628 \u0628\u0647 \u0646\u0648\u0639\u06cc \u0627\u062f\u0627\u0645\u0647 \u0622\u0646 \u062f\u0631\u0622\u0645\u062f \u0647\u0633\u062a\u0646\u062f. \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0627\u06cc\u0646\u06a9\u0647 \u062f\u0631 \u0639\u0645\u0644 \u0647\u0645 \u062f\u0631\u06af\u06cc\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u067e\u0644\u062a\u0641\u0631\u0645\u06cc \u0647\u0633\u062a\u0645 \u0627\u0645\u06cc\u062f\u0648\u0627\u0631\u0645 \u062d\u0627\u0635\u0644 \u06cc\u06a9 \u062f\u0648\u0631\u0647 \u062f\u0647 \u0633\u0627\u0644\u0647 \u0639\u0645\u0631\u0645 \u0631\u0627 \u0628\u062a\u0648\u0627\u0646\u0645 \u0647\u0645\u0631\u0627\u0647 \u0628\u0627 \u062f\u0627\u0646\u0634\u200c\u0627\u0641\u0632\u0627\u06cc\u06cc \u0646\u0638\u0631\u06cc \u0648 \u0639\u0645\u0644\u06cc \u0648\u0627\u0641\u0639\u06cc \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u067e\u0644\u062a\u0641\u0631\u0645\u06cc \u062a\u062d\u0648\u06cc\u0644 \u062f\u0647\u0645.<\/p>\n

\u062c\u0644\u062f \u062f\u0648\u0645 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0627\u06cc\u0646 \u0646\u0634\u0627\u0646\u06cc \u062f\u0631 \u0633\u0627\u06cc\u062a \u0627\u0634\u067e\u0631\u06cc\u0646\u06af\u0631 \u0645\u0644\u0627\u062d\u0638\u0647 \u06a9\u0646\u06cc\u062f:<\/p>\n

<\/a><\/p>\n

\u062d\u0644\u062f \u0627\u0648\u0644 \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0647\u0645 \u0627\u0632 \u0627\u06cc\u0646 \u0646\u0634\u0627\u0646\u06cc \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u0631\u0633\u06cc \u0627\u0633\u062a:<\/p>\n

<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u062c\u0644\u062f \u062f\u0648\u0645 \u06a9\u062a\u0627\u0628 \u0645\u0646 \u0648 \u067e\u0631\u0648\u0641\u0633\u0648\u0631 \u0646\u0648\u0631\u06cc\u0633 \u06a9\u0631\u0648\u06af\u0631 (\u06a9\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u067e\u0631\u0627\u0631\u062c\u0627\u0639\u200c\u062a\u0631\u06cc\u0646 \u062f\u0627\u0646\u0634\u06af\u0627\u0647\u06cc\u0627\u0646 \u062c\u0647\u0627\u0646 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646\u06cc \u0627\u0633\u062a) \u062f\u0631\u0628\u0627\u0631\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u067e\u0644\u062a\u0641\u0631\u0645\u06cc \u062a\u0648\u0633\u0637 \u0627\u0646\u062a\u0634\u0627\u0631\u0627\u062a \u0627\u0634\u067e\u0631\u06cc\u0646\u06af\u0631 \u0645\u0646\u062a\u0634\u0631 \u0634\u062f. \u0627\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u06a9\u0647 \u062f\u0631 \u062f\u0648 \u062c\u0644\u062f \u062a\u0647\u06cc\u0647 \u0634\u062f\u0647 \u0648 Platform business models and strategies: Co-creation of business value in sharing economy \u0645\u062c\u0645\u0648\u0639\u0647 \u0648\u0633\u06cc\u0639\u06cc \u0627\u0632 \u0645\u0637\u0627\u0644\u0628 \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u0628\u0639\u0627\u062f \u0645\u062e\u062a\u0644\u0641 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc \u067e\u0644\u062a\u0641\u0631\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627 \u0647\u0645\u06a9\u0627\u0631\u06cc \u0645\u062c\u0645\u0648\u0639\u0647 \u0645\u062a\u0646\u0648\u0639\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u0628\u06cc\u0646\u200c\u0627\u0644\u0645\u0644\u0644\u06cc \u0645\u0639\u062a\u0628\u0631 \u062f\u0631\u00a0\u0627\u06cc\u0646 \u0632\u0645\u06cc\u0646\u0647 \u062a\u0627\u0644\u06cc\u0641 \u0648 \u062a\u062f\u0648\u06cc\u0646 \u06a9\u0631\u062f\u06cc\u0645. \u0645\u062f\u0644 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u067e\u0644\u062a\u0641\u0631\u0645\u06cc \u0645\u062f\u0644 \u0628\u0633\u06cc\u0627\u0631 \u062c\u0630\u0627\u0628\u06cc \u0627\u0633\u062a \u06a9\u0647\u00a0\u0627\u063a\u0644\u0628 \u0645\u0627 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u0648 \u0628\u0633\u06cc\u0627\u0631 \u0647\u0645 \u0631\u0627\u06cc\u062c\u0646\u062f. \u0627\u06cc\u0646 \u062f\u0648 \u062c\u0644\u062f \u062f\u0627\u0646\u0634 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u0631\u0627 \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u06cc\u0646[…]<\/p>\n","protected":false},"author":1,"featured_media":5847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[348,311,367],"class_list":["post-5852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academic","category-media","tag-348","tag-311","tag-367"],"_links":{"self":[{"href":"http:\/\/datiki.com\/fa\/wp-json\/wp\/v2\/posts\/5852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/datiki.com\/fa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/datiki.com\/fa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/datiki.com\/fa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/datiki.com\/fa\/wp-json\/wp\/v2\/comments?post=5852"}],"version-history":[{"count":15,"href":"http:\/\/datiki.com\/fa\/wp-json\/wp\/v2\/posts\/5852\/revisions"}],"predecessor-version":[{"id":5901,"href":"http:\/\/datiki.com\/fa\/wp-json\/wp\/v2\/posts\/5852\/revisions\/5901"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/datiki.com\/fa\/wp-json\/wp\/v2\/media\/5847"}],"wp:attachment":[{"href":"http:\/\/datiki.com\/fa\/wp-json\/wp\/v2\/media?parent=5852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/datiki.com\/fa\/wp-json\/wp\/v2\/categories?post=5852"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/datiki.com\/fa\/wp-json\/wp\/v2\/tags?post=5852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}